About FreAsh Architecture LLC

FreAsh Architecture - We design selective high-end residential and commercial projects with a focus on architectural clarity, material integrity, and the experience of space. Our work includes new custom homes, renovations, and refined kitchen and bathroom remodels, as well as carefully selected commercial commissions.

Beyond designing buildings, we focus on how spaces are felt and lived in. Through a collaborative process with clients, consultants, and builders, we thoughtfully consider light, proportion, and materiality to create environments that feel balanced, intuitive, and enduring.

Design curiosity drives our practice. By engaging thoughtful innovation and careful detailing, we deliver architecture that is contemporary, considered, and personal.

About the architect

Jefrall Betancourt is a Florida-licensed architect practicing independently and in collaboration with a trusted network of engineers and consultants. His focused practice emphasizes direct involvement and a collaborative design process, with work centered on bespoke residential architecture and select commercial projects, often involving custom homes of significant scale and complexity. Educated in architecture since 2007 and practicing professionally since 2015, he brings experience across multiple regions. Born in San Juan, Puerto Rico and based in Florida since 1999, Jefrall is fluent in English and Spanish and is currently licensed in Florida while pursuing licensure in Colorado, Puerto Rico, and Illinois.

Our Technology

We use carefully selected, industry-leading design and visualization tools to craft refined architectural solutions, allowing technology to support a thoughtful, bespoke approach to high-end residential and select commercial projects.

  • Revit

    Revit is a Building Information Modeling (BIM) software used to design and document projects in a coordinated 3D environment. It allows drawings and details to be generated from a single digital model, improving accuracy, coordination, and efficiency throughout the design and construction process.

  • TwinMotion

    Twinmotion is a real-time visualization software used to create high-quality renderings and animations directly from 3D models. It allows designs to be quickly visualized with realistic lighting, materials, and environments, helping clients better understand a project before it is built.

  • Adobe

    Adobe Creative Suite is a collection of design and editing tools used to produce clear, professional visual communication. It supports the creation of diagrams, presentations, graphics, and documentation that enhance storytelling and clearly convey design intent.

  • Matterport

    Matterport is a 3D scanning and visualization platform used to capture existing spaces as accurate digital models. It allows for virtual walkthroughs, precise measurements, and better documentation of existing conditions, supporting informed design and planning decisions.

  • BlueBeam

    Bluebeam is a digital markup and collaboration software used to review, annotate, and coordinate construction documents. It streamlines communication between project teams, improving accuracy, efficiency, and clarity throughout the design and construction process.

  • PlanGrid

    PlanGrid is a cloud-based construction management platform used to share, track, and manage drawings and project information in real time. It helps project teams stay aligned by providing access to the most up-to-date documents throughout construction.

  • AutoCAD

    AutoCAD is a drafting software used to create precise 2D drawings and technical documentation. It supports accurate detailing and clear communication of design intent across all phases of a project.

  • InDesign

    InDesign is a layout and publishing software used to create professional presentations, reports, and project documentation. It supports clear organization of text and graphics to effectively communicate design ideas.

  • Photoshop

    Photoshop is an image editing software used to refine visuals, create diagrams, and enhance renderings. It supports clear visual communication by adjusting imagery to better convey design intent and project concepts.